Friday, August 04, 2006

PROJECT RUNWAY Records Highest Ratings Ever Wednesday Night - Most Watched in Bravo History

PROJECT RUNWAY #1 Show On Cable Wednesday Night And Most Watched Telecast In Bravo History

#1 Show On Both Cable And Broadcast In Its Timeslot In Seattle, Baltimore, San Francisco, Providence And San Diego

Bravo said Auf Wiedersehen to the competition Wednesday night! The Emmy-nominated breakthrough series PROJECT RUNWAY broke ratings records for the network. Wednesday night′s buzz-worthy episode was the #1 cable show of the day, and was the most watched telecast in Bravo history among total viewers, outperforming the previous record held by the PROJECT RUNWAY season 2 finale. More than 3.4 million total viewers tuned-in to the much-blogged-about and highly-anticipated episode, making it the #1 program of the day on cable. It also was #1 in in Adults 18-34 (1.4 million), 18-49 (2.2 million) and 25-54 (2.0 million).

PROJECT RUNWAY was the #1 show in its time slot for both cable and broadcast networks in major markets, based on metered market cable HH ratings, in Seattle (9.2), Baltimore (7.4), San Francisco (7.0), Providence (7.0), San Diego (5.6).

Lauren Zalaznick, President of Bravo, said, "PROJECT RUNWAY is truly a cultural phenomena and the ratings show that."

PROJECT RUNWAY was also the #1 program of the day in key women demos W18-34, W18-49, and W25-54. The show outperformed all broadcast competition among Women 18-34 in its time period.

PROJECT RUNWAY airs every Wednesday at 10:00 p.m. EST on Bravo.