A&E Climbs To Higest Rated Month In Network History For August 2006 In All Key Demos
DOG DAYS OF SUMMER And Other Original Series Spark Record Breaking Audiences And Lowest Ever Median Age
Continuing its ratings surge, A&E Network closed August 2006 as its highest rated month in network history across all key demos. The network enjoyed a 35 percent growth in adults 18-34 (303,000), 31 percent growth in adults 18-49 (680,000), and 24 percent growth in adults 25-54 (686,000) over August of last year in prime. August also delivered the youngest audience in network history with a median age of just 43 years.
Driving the August ratings surge for A&E were new and continuing original Real-Life series led by the DOG THE BOUNTY HUNTER: DOG DAYS OF SUMMER 2-Hour Wedding Event, which averaged 4 million viewers and delivered 4.5 million viewers in the second hour, making it A&E′s highest rated series ever. Following closely was the second season finale of the acclaimed documentary series INTERVENTION, which broke ratings records for the series in all key demos. It was the highest rated Intervention ever in adults 25-54 (1.4 million), 18-49 (1.4 million), and total viewers (2.1 million). The premiere of GENE SIMMONS FAMILY JEWELS brought in 1.9 million viewers, making it the highest rated series premiere since the launch of DOG THE BOUNTY HUNTER in August 2004. Also adding to the network′s record numbers were strong showings from CRISS ANGEL MINDFREAK, which in its second season posted 42 percent growth in total viewers, 41 percent in adults 18-49 and 36 percent in adults 25-54 over the first season, and DRIVING FORCE, delivered strong in its premiere season.
A&E closed out the month being ranked #6 among all ad-supported cable networks with viewers in adults 18-49 and adults 25-54.