New Logo Series to Chronicle Twin Brothers as They Launch Music Career and Come Out; JACOB & JOSHUA: NEMESIS RISING to Premiere in October 2006; Expansive Multi-Platform Component Central to MTV Networks and Logo Strategy
Logo, a division of Viacom Inc.′s MTV Networks, announced the pickup of original reality series JACOB & JOSHUA: NEMESIS RISING, which follows Curb Records recording artists Jacob and Joshua Miller, identical twin brothers from Montana, who make up the pop/rock group "Nemesis."
The series, which is currently in production and set to premiere October 16th at 10:00 PM ET/PT, chronicles the twins as they attempt to make it in the cutthroat music industry and, at the same time, come out publicly about their sexual orientation. Logo is the nation′s leading 24/7 channel and source of entertainment for the lesbian, gay, bisexual and transgender audience.
JACOB & JOSHUA: NEMESIS RISING proves living a dream and being true to one′s self are not mutually exclusive," said Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo.
Complementing the series will be significant digital, wireless and online features, including episode availability on download-to-own services and interviews, diaries and other behind-the-scenes videos at LOGOonline.com. In addition, the series ′ first episode will be made available via streaming video at LOGOonline.com at no cost. Providing Logo′s audience with broad multi-platform content is part of MTV Networks′ and Logo's strategy to give viewers access to entertainment wherever and whenever they want it.
JACOB & JOSHUA: NEMESIS RISING follows identical twins who could not be more different. Joshua is a free spirit, a party boy and exceedingly single while Jacob is focused, driven and involved in a long-term relationship. As singers the duo harmonize perfectly with Jacob leaning more toward pop and Joshua a little more toward rock n′ roll.
After uprooting themselves from their country home in Montana to Los Angeles, the twins find themselves at a critical crossroads professionally and personally. They need a hit record or they face being dropped from their label. Breaking new ground in the pop music world, the twins will be marketed as openly gay artists necessitating their "coming out" to their family, friends and fans.
Confronting their family is particularly difficult. Raised as Jehovah'′s Witnesses, the decision to come out would mean the church will instruct their parents never speak with the boys again. The tension between the twins is thick: While Jacob is extremely confident about this decision, Joshua vacillates, considering the potential damaging effects on their career and the potential devastating loss of their family. In the end, both are united in their determination to rise up above the rest and make it.
