Monday, August 28, 2006

Bravo′s WORK OUT Finale Scores Seasons Biggest Ratings

BRAVO′S WORK OUT Flexes Its Muscle With Nearly One Million Viewers Tuning Into Tuesday Night′s Finale, A Series High For The Docu-Drama Hit

It worked out for Bravo with 985,000 total viewers tuning in to Tuesday night′s finale episode of the hit docu-drama series WORK OUT, making it the most viewed episode for the series in its six-week run. The episode peaked in its final quarter hour with over 1.1 million total viewers tuning in to watch what happened as businesswoman and elite trainer Jackie Warner resolved issues involving her business, clients and trainers, and made an especially emotional decision about the future of her relationship with her fiery girlfriend, Mimi.

Compared to its Tuesday 9:00 pm time slot premiere on July 25, WORK OUT′S finale was up 178% among total viewers, 151% among P18-49, and 129% among P25-54. The series also grew each week in its regular time slot among total viewers and key demos. The August 22 episode of WORK OUT at 9:00 p.m. garnered 647,000 viewers 18-49, 608,000 viewers 25-54, and a 1.03 HH coverage rating.

"We are doing jumping jacks in the halls today at Bravo," said Lauren Zalaznick, President, Bravo. "With WORK OUT we′ve introduced a dynamic new personality, Jackie Warner, who has connected and inspired viewers with her passionate and focused approach to life."