Monday, August 28, 2006

Last Week′s PROJECT RUNWAY Was Most Watched Show In Bravo′s History

Wednesday′s Telecast Of PROJECT RUNWAY Was Watched By More U.S. Households Than Any Other In Bravo′s History

PROJECT RUNWAY Beat Broadcast In Major Markets Of Seattle, Austin, San Francisco And Boston

PROJECT RUNWAY is definitely "in." The hit series continues to build ratings. More U.S. households tuned in to the telecast than any other in Bravo′s history to watch designers create sportswear for the everyday woman - their own mothers and sisters - with more than 2.6 million homes glued to the tube. Last night′s episode was the #1 cable program on Wednesdays for the fifth week in a row among P18-49 (1.3 million) and all key women demos W18-34 (896,000), W18-49 (1.6 million) and W25-54 (1.5 million).

Last night′s airing was the highest number ever for PROJECT RUNWAY in P25-54 with 2.1 million viewers, topping the previous record held by the season two finale.

The installment brought in a 3.2 HH rating with 3.3 million total viewers, 1.3 million P18-34 and 2.2 million P18-49. Compared to last week′s airing, PROJECT RUNWAY increased 11% among total viewers, 9% among P18-34, 9% among P18-49 and 11% among P25-54.

PROJECT RUNWAY beat out both broadcast and cable competition in the major markets of Seattle (7.8), Austin (6.8), San Francisco (6.6), and Boston (6.2), making it the #1 show in cable households in its time slot.

"Our fans are enormously dedicated to this show and have an insatiable appetite for PROJECT RUNWAY," said Lauren Zalaznick, President, Bravo. "That enthusiasm is contagious. It′s gratifying to see more and more viewers drawn in every week."

PROJECT RUNWAY airs every Wednesday at 10:00 p.m. EST on Bravo.