Monday, October 02, 2006

AMERICAS NEXT TOP MODEL Ratings Continue To Climb

The CW′S AMERICA′S NEXT TOP MODEL Ranks First Its Time Period In Adults 18-34 And Women 18-34

AMERICA′S NEXT TOP MODEL kicked off The CW′s Wednesday in winning fashion, ranking first in its target demos of women 18-34 (4.0/12) and adults 18-34 (2.8/9-tie), versus tough reality competition from "Dancing With The Stars" and "Biggest Loser," according to Live Plus Same Day National Nielsen ratings for Wednesday, Sept. 28.

In its second week, AMERICA′S NEXT TOP MODEL remains ahead of the same telecast last year (9/28/05) in all key demos, including 12% in adults 18-34, 5% in women 18-34, 14% in adults 18-49 (2.4/7), 13% in women 18-49 (3.5/9) and 2% in viewers (4.7million).

"Top Model" and "One Tree Hill" proved to be a powerful pairing ranking either first or second in adults 18-34 and women 18-34 in 8 of the 10 Nielsen local peoplemeter markets.

In women 18-34, The CW was the top-rated network in New York (8.5/26, beating all network competition combined from 8-10:00 PM), Los Angeles (4.3/12), Chicago (3.7/14), Philadelphia (7.2/19) and Dallas (4.5/13), and ranked second in San Francisco (2.9/10), Washington DC (3.2/9) and Atlanta (4.5/12).

Among adults 18-34, The CW was the top-rated network in New York (6.1/20, again beating all network competition combined from 8-10:00 PM), Philadelphia (4.8/13) and Dallas (3.2/11), and ranked second in Los Angeles (2.9/9), Chicago (2.2/8), San Francisco (2.0/7), Atlanta (2.8/9) and Detroit (2.8/9).