Friday, July 07, 2006

BIG BROTHER: ALL-STARS With Big Ratings Thursday Night - ROCK STAR: SUPERNOVA Gains Viewers

The Premiere Of BIG BROTHER: ALL-STARS Wins Its Time Period In Viewers And Key Demographics

ROCK STAR: SUPERNOVA Improves Upon Its Wednesday Premiere

The premiere of BIG BROTHER: ALL-STARS won its time period in viewers and key demographics while the second installment of ROCK STAR: SUPERNOVA improved upon its Wednesday premiere, according to final Nielsen live plus same day ratings for Thursday, July 6.

BIG BROTHER: ALL-STARS (P) won its 8PM time slot in households (4.8/09), viewers (7.54m), adults 25-54 (3.2/10), adults 18-49 (2.8/10) and adults 18-34 (2.3/09).

A special Thursday edition of ROCK STAR: SUPERNOVA (S) (3.9/07, 6.02m) finished second in key demographics, averaging 2.7/08 in adults 18-49, 2.0/07 in adults 18-34 and 3.0/08 in adults 25-54.

Compared to its Wednesday 90-minute premiere, ROCK STAR: SUPERNOVA was up +14% in viewers, +23% in adults 18-49, +18% in adults 18-34 and +20% in adults 25-54.

For the night, CBS was first in viewers (7.76m), adults 25-54 (3.3/09) and adults 18-49 (2.8/09).