Six Flags Launches Sponsorship Agreement With A&E Network
A&E Sponsors Thrill Rides at Several Six Flags Theme Parks to Highlight New DRIVING FORCE Series on NHRA Champion John Force and Family
Six Flags announced today an agreement with A&E Network under which A&E is sponsoring rides at Six Flags theme parks and Six Flags is promoting the launch of the new A&E real-life series DRIVING FORCE, which centers on 13-time NHRA Drag Racing Champion John Force and his three drag-racing daughters.
To illustrate the intense speeds that Force and his racing team attain in their dragsters, A&E′s Driving Force is sponsoring a number of Six Flags thrill rides, including:
* Nitro, at Six Flags Great Adventure in Jackson, NJ
* Vertical Velocity, at Six Flags Great America in Gurnee, IL
* Goliath, at Six Flags Magic Mountain in Valencia, CA
* Shock Wave, at Six Flags Over Texas in Arlington, TX
* Medusa, at Six Flags Marine World in Vallejo, CA
* Mind Bender at Six Flags over Georgia in Atlanta, GA
The Force family will also be making in-park appearances as well as bringing their dragsters to select Six Flags parks during the summer. In addition, Six Flags is promoting DRIVING FORCE via trailers and promotions on Six Flags TV, its in-park television system, as well as highlighting the show on its recently redesigned website, SixFlags.com.
John Force has shattered every major record in drag racing history. His 120 national event wins and ten consecutive NHRA Funny Car championships are achievements unprecedented in all of sports. In addition, DRIVING FORCE will also focus on three of John′s daughters -- 23-year old Ashley; 20-year old Brittany; and 18-year old Courtney -- who are now following in their father′s tracks, competing in the male-dominated field of high-speed drag racing. Ashley is already an accomplished driver, having been named Rookie of the Year in her car class. She′s also one of the only professional athletes to have both her own Barbie Doll and Hot Wheels die cast car.
"This is a textbook example of bringing great partners into our parks and developing unique ways to add even more fun and value," said Lou Koskovolis, Six Flags Executive Vice President of Corporate Alliances. "Through this new alliance with A&E, our Six Flags guests will get a sneak peek into the lives of racing legend John Force and his family, and experience some of the excitement and passion that he brings to his sport."
"The Six Flags audience is also a natural audience for DRIVING FORCE, and the rides we′re sponsoring this season are emblematic of the thrills that the Force Family experience with every race," said Stacy Krusch, A&E Director of Strategic Alliances and Consumer Marketing.
Six Flags, Inc. is the world′s largest regional theme park company. Founded in 1961, Six Flags is celebrating its 45th Anniversary in 2006. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City.
