Ford Signs American Idol Winner Taylor Hicks To Star in National Advertising
AMERICAN IDOL winner Taylor Hicks will perform the song "Possibilities" in a new commercial to promote Ford′s "Drive on Us" year-end sales event.
Fresh on the heels of his AMERICAN IDOL victory, Taylor Hicks will launch a new ad for Ford′s model year-end sales event. In the television ad, which debuts on June 15, Hicks sings and dances to a new song, "Possibilities."
"Taylor Hicks is living the American dream and we′re excited to be a part of his journey to stardom," said John Felice, Ford brand general marketing manager. "It′s a bold move to audition for AMERICAN IDOL and it takes talent, hard work and confidence to win. That′s why Taylor is such a great fit for Ford."
"Possibilities has a great vibe, and it′s a blast to dance to," said Hicks. "I′m thrilled to be given a chance to perform it as part of the Ford family."
The commercial was created by JWT Detroit and directed by Michael Humboldt of Plum Productions. Print executions featuring Hicks will debut nationally in USA Today and major newsweeklies. The 60- and 30-second television and radio spots will begin airing locally and nationally on June 15.
During the Idol finale, Hicks and fellow finalist Katharine McPhee both received new Mustang convertibles. Ford has been a proud sponsor of American Idol since its debut season in June of 2002.