Sunday, June 11, 2006

THE JANICE DICKINSON MODELING AGENCY Pushes Oxygen Network Into Ratings Success

THE JANICE DICKINSON MODELING AGENCY Delivers Oxygen′s Highest Rated Series Premiere Ever

Tuesday night′s premiere of THE JANICE DICKINSON MODELING AGENCY (at 10pm/9c) delivered a 0.61 household rating and a 0.83 rating among women 18-24 Ð making it Oxygen′s highest rated series premiere ever among both demos, as well as women 18-49. The two airings of Janice on Tuesday night (at 9p and 11p) delivered a combined 1.1 household rating. Overall, Oxygen′s Janice Dickinson premiere and encore (10p-12a) was viewed by 2.1 million unduplicated Households and 2.5 million total viewers (P2+). Janice also found a huge audience on the web for its premiere, with traffic for doubling on Tuesday. Additionally, the premiere averaged a 0.55 among women 18-49, and a 0.68 among women 18-34, also Oxygen′s highest ratings among those demos for a series premiere. The premiere also built on its lead-in, the movie TWO WEEKS NOTICE, starring Hugh Grant and Sandra Bullock by +45% among households and +20% among women 18-49.

An average of 412,000 Households tuned in to Janice from 10pm-11pm, with an average of 226,000 of Women 18-49.

Among total viewers (P2+), an average of 468,000 tuned in for the premiere.

The HH rating for the premiere increased +111% versus the 2Q06 time period average, while the W18-49 rating was up +224%.

The W18-24 rating for the premiere was up +337% versus the 2Q06 time period average, while W18-34 was up +278%.

The median age (based on P2+) for the premiere of Janice Dickinson was 36.9 years Ð versus a typical 47.6 for the time period for 2Q06.

THE JANICE DICKINSON MODELING AGENCY follows Janice, AMERICA′S OVER THE TOP MODEL, as she opens up her own modeling agency, putting her 30 years of fashion business experience to the test. Dickinson is determined to hand-pick the best new talent, photograph them herself and make the industry sit up and take notice. THE JANICE DICKINSON MODELING AGENCY is real business with real financial, personal and professional stakes for its owner and namesake. While starting her own business, Dickinson also must balance the challenges of being a single mom and staying fabulous at 50. And she is one woman who is completely unafraid of letting her real personality show when the cameras are rolling. A personality that is fearless, wickedly funny, honest and real.

Janice is the first series to kick off a premiere packed summer of new originals on Oxygen. Also in June comes thriller BANSHEE, an original movie starring HUSTLE & FLOW′s Taryn Manning, as The Banshee, a car thief on the run from a killer whose car she has stolen. In July, Oxygen premieres MO′NIQUEÕS F.A.T. CHANCE; the second annual beauty competition for plus sized women. In August, Oxygen launches new reality series BREAKING UP WITH SHANNEN DOHERTY and FIGHT GIRLS, a reality movie that features the country′s best female fighters as they train to compete with the toughest women on earth in a battle for the Muay Thai World Championship.