Wednesday, May 17, 2006

mtvU and Toyota Creates Show About First Time Car Buying

So you′re in the market for a car. You dream about it. But now what? How do you find the car that′s right for you? How will you pay for it? What will the process be like? What should you expect at the dealership?

Paul Savas, a senior at Brooklyn College, is considering taking the leap into car ownership, but doesn′t know where to begin.

To help, mtvU and Toyota Financial Services (TFS) are teaming up with Savas to take him through the credit and car-buying experience - from start to finish.

Tune into mtvU or mtvU Uber at the week of May 15th to see Savas′ journey, as captured by mtvU for the feature "Financial Responsibility." The journey starts with Savas learning about the importance of establishing and maintaining a good credit history. He then researches and learns about how to finance a vehicle before he sets foot in Parkway Toyota in Englewood Cliffs, NJ to walk through the car-buying steps at a dealership.

"Buying or leasing a vehicle can be one of the first major purchases a college student makes in their financial lives," said Maria Tirado, TFS Interactive Marketing Manager. "We′re hoping Paul′s research and experience shed a little light on the process."

The feature will premiere on mtvU -- MTV′s 24-hour college channel, broadcast to more than 730 college campuses nationwide -- Monday, May 15th at 11 a.m. and run throughout the week. "Financial Responsibility" will also be available on demand at mtvU Uber (, beginning Monday at 7 a.m. ET. Additional airings include:

Tuesday, May 16: 5 p.m. - 6 p.m. EDT programming hour
Wednesday, May 17: 12 p.m. - 1 p.m. EDT programming hour
Thursday, May 18: 10 a.m. - 11 a.m. EDT programming hour
Friday, May 19: 8 a.m. - 9 a.m. EDT programming hour
Saturday, May 20: 12 p.m. - 1 p.m. EDT programming hour
Sunday, May 21: 4 p.m. - 5 p.m. EDT programming hour