Bravo Shows Biggest Growth Among All Fully Distributed Cable Networks
Third Quarter 2006 Is Bravo′s #1 Youngest Quarter Ever
Bravo has broken multiple network records this quarter, kicking off with setting the record for being the #1 most-watched quarter in network history in primetime, and achieving double digit growth across key demos over third quarter last year. The success of the network is attributed to the increasing viewership and multiple hit series that premiered this quarter, from "Work Out" and "Million Dollar Listing" to the stellar "Project Runway", capping a year-to-date in which more shows have delivered over one million viewers than any other year in Bravo history. The announcement was made by Lauren Zalaznick, President, Bravo
This quarter also broke numerous other Bravo records, including the most growth in total viewers and key demos than any other fully distributed cable network, compared to third quarter 2005. In addition, this quarter brought in more younger viewers than ever before, making it Bravo′s youngest quarter ever, charting viewer median age at 42.5. And, although Bravo is getting younger, it continues to remain on course as the #1 cable entertainment network for delivering advertisers a high concentration of affluent (HH $100K+) viewers in the adults 18-49 and 25-54 demos, year to date. In addition, Bravo is pacing as the #1 most educated cable entertainment network among adults 18-49 and 25-54, year to date.
"More than ever, Bravo has truly become a watercooler network," said Zalaznick. "Our programming is resonating with viewers in a way that keeps people talking about it with their friends, chatting online, text messaging and hosting viewing parties."
Below are details of Bravo's history-making highlights:
3RD QUARTER 2006: #1 MOST WATCHED QUARTER IN BRAVO HISTORY:
Third quarter 2006 finished as Bravo′s most-watched quarter ever in the history of the network, with a primetime (Mon-Sun 8-11 PM) average HH coverage rating of .6, 627,000 total viewers, 179,000 P18-34, 355,000 P18-49 and 351,000 P25-54. Each of these is a network record for any quarter.
In third quarter, Bravo posted more year-to-year viewership growth across total viewers and key demos than any other fully distributed cable net (80 million HHs, including 39 ad supported nets). Bravo was up 40% in HH coverage rating, up 44 % in total viewers, up 58% in P18-34, up 38% in P18-49, and up 30% in P25-54.
PROJECT RUNWAY - A RUNAWAY HIT: #1 MOST WATCHED SHOW IN BRAVO HISTORY:
Season three of Bravo′s Emmy-nominated hit series broke network records and is now the #1 most watched show in Bravo history
"Project Runway" has set network program records for all key demos. "Project Runway" on Wednesday, September 6 at 10:00 PM broken through Bravo′s prior records among total viewers (4.1 million), P18-49 (2.7 million), and P 25-54 (2.6 million). The following Wednesday at 10:00 PM, Runway broke the network record for HH coverage rating (3.7).
"Project Runway" has posted tremendous growth over its very successful second season. Over the course of ten weeks, the show′s third season has grown over 117% among total viewers, and is up 96% among P18-49, and up112% among P25-54 versus the first ten weeks of the show′s second season.
WORKOUT: SEASON FINALE AVERAGED OVER ONE MILLION TOTAL VIEWERS:
Bravo also launched another hit series in 3Q06 with "Work Out". The season finale of "Work Out" on Tuesday, August 22 averaged over one million total viewers, 711,000 P18-49, and 644,000 P25-54. Versus its premiere in its regular Tuesday 9:00 PM time slot on July 25, the "Work Out" finale was up +169% among total viewers, +142% among P18-49 and +112% among P25-54. The show posted growth during each week of its run on Bravo in its Tuesday 9:00 PM time slot.
BRAVOTV.COM MARKS RECORD BREAKING QUARTER ACROSS ALL METRICS:
Traffic to BravoTV.com remained strong with another record breaking quarter across all metrics, pulling in 5.3 million unique visitors and 106.1 million page views, representing increases of 315% and 580%, respectively, versus the same quarter a year ago. This marks the best performing quarter ever for BravoTV.com.
Source: Nielsen Media Research, NHI Most current data (average of Live+7 through 9/10/06; Live+Same 9/11/06-9/24/06). All data before 2006 is Pre-DVR. Affluent and Education claims based on Nielsen Marketbreaks VPVH for $100K+ Households and 4+years college education for the Mon-Sun 8P-11P time period 2006 through August.