Wilmer Valderrama´s Trash-Talking Series YO MOMMA Premieres On MTV Monday, April 3rd at 6:00PM (ET/PT)
MTV: Music Television announced that YO MOMMA, the trash-talking comedy competition created, executive produced and hosted by Wilmer Valderrama, will premiere on Monday, April 3rd at 6:00pm (ET/PT) and air daily, Monday through Friday. A "Best of the Best" episode will premiere every Thursday evening at 10:00PM (ET/PT), featuring the winners of each rivalry who will put their money on the line to claim the title of Champion of the Week and repeat in the regularly scheduled Friday slot. To raise the stakes, celebrity guests from every corner of the hip-hop and comedy communities will lend their special touch to the episode and also help decide the victor. Celebrity guests include Chingy, Method Man, Mike Jones, Ne-Yo and Donald Faison (SCRUBS).
YO MOMMA will join MTV´s hot afternoon block which currently ranks Number One in its time period among P12-34 across all cable networks and includes shows such as NEXT, MY OWN, ROOM RAIDERS and DATE MY MOM. Since MTV´s new afternoons launched on January 2, the block of programming has resonated with MTV´s audience, reaching more than 64.4 million viewers (P2+) to date.
"Afternoons have been hugely popular with our audience, and we are excited to add Wilmer´s talent, humor and style to the line-up with YO MOMMA," said Lois Curren, Executive Vice-President, Entertainment and Programming, MTV.
"MTV is excited to welcome Wilmer to the growing list of talented actors and celebrities that have found a home at the channel," said Rod Aissa, Senior Vice President, Talent Series Development for MTV, MTV2, mtvU and MTV Films. "Wilmer is a perfect fit for our audience, and we are thrilled that talent turns to MTV as a place where they can create, experiment and invent."
YO MOMMA is a no-holds barred competition that pits Southern California´s funniest amateur trash-talkers against one another. In each episode of YO MOMMA, Wilmer searches different neighborhoods to find the most astute trash-talkers. The finalists from each opposing area then will utilize information from "targeted home invasions" conducted by Wilmer to make their one-on-one slams incredibly personal. The top two contestants each day will compete for a cash prize and bragging rights of being the best clowner in their neighborhood, as well as the opportunity to move forward in the trash-talking tournament.
Starting now, viewers can go to MTV Overdrive to check out the season trailer of YO MOMMA and a special preview of the "Making of YO MOMMA."
Also on MTV Overdrive, viewers will be able to view highlights and recaps of previous episodes in the "Best of the Week" segments that will run throughout the season. MTV Mobile will also allow fans of YO MOMMA to have 2 minute episode teaser video clips sent to their mobile phones and much more content will be made available on http://www.MTV.com.
