VH1´s FLAVOR OF LOVE Ends Its Season With Record Success on VSPOT at VH1.com and VH1 Mobile
VH1´s FLAVOR OF LOVE continued its success across all platforms - VSPOT, VH1´s broadband channel, VH1 Mobile, and on-air - with Sunday´s season finale. In addition to breaking a new 2-day streaming record for a single show on VSPOT, FLAVOR OF LOVE remains the most popular VH1 Mobile content, and scored a 3.5 on-air rating in the key 18-49 demo, making it the #1 show in VH1´s history.
"The success of FLAVOR OF LOVE on VSPOT and VH1 Mobile points to how well VH1 integrates its programming across all platforms," said Tina Imm, Vice President, VH1 Digital Media. "In addition to extending our on-air programming with on-demand VSPOT coverage, we create exclusive broadband ´extras´ for all of our programming, giving viewers more of the shows they love before and after they air on TV."
In addition to on-demand clips from the show, outtakes, and sneak peeks each week, FLAVOR OF LOVE programming on VSPOT includes bonus footage and "extras" like "Flav´s Filosophies," Flav´s take on some of life´s not-so-burning questions.
VSPOT (http://vspot.vh1.com)
* Continuing the buzz after Sunday´s on-air season finale, FLAVOR OF LOVE yielded 1.1 million streams (Monday and Tuesday) on VSPOT, VH1´s broadband channel - setting a new 2-day VSPOT record for a single show.
VH1 Mobile:
* FLAVOR OF LOVE has been the top performing VH1 Mobile content throughout the months of February and March.
* FLAVOR OF LOVE streams accounted for 4 of the top 10 VH1 Mobile clips and over 30 percent of total VH1 Mobile streams in the last two weeks.
* Exclusive FLAVOR OF LOVE ringtones continue to be VH1.com´s top-selling ringtones.
