Friday, July 08, 2005

NBC Announces A New Unscripted Series DEAL OR NO DEAL

NBC will broadcast DEAL OR NO DEAL, a new unscripted series from the producers of NBC´s FEAR FACTOR and EXTREME MAKEOVER HOME EDITION that pits in-studio contestants against each other in a high-energy match of nerves, instincts and raw intuition for a top prize worth millions of dollars. The announcement was made today by Craig Plestis, Senior Vice President, Alternative Programming & Development.

The series is based on a previous format by its production company, Endemol USA and is currently a success internationally, being broadcast in 38 countries.

"This series is a proven winner that challenges contestants to overcome their own nerves in a pressure-cooker environment," said Plestis. "There are no physical stunts or trivia questions to answer. In order to claim a fortune, the winner will essentially have to know when to say ´when.´"

"DEAL OR NO DEAL is a big and exciting game show that contains nail-biting drama and hefty cash prizes," said David Goldberg, President of Endemol USA. "Its delivering huge numbers all around the world and we´re confident in the shows ability to connect with viewers in the U.S."