MTV Networks and Apple® have announced that two hit reality television programming from MTV is now available for purchase and download on the iTunes® Music Store. The new content features MTV´s LAGUNA BEACH and REAL WORLD/ROAD RULES CHALLENGE: GAUNTLET 2 which are the first reality-based titles available on iTunes.
"The iTunes Music Store provides an innovative way for us to get our wide range of programming to our viewers,² said Jason Hirschhorn, chief digital officer, MTV Networks. ³MTV Networks¹ brands feature some of the most popular programs in television today, and iTunes allows us to connect our content to even more audiences. We´re committed to having our programming on multiple platforms as our audience´s media consumption behavior evolves."
"Video has proven to be a smash hit on iTunes with over eight million videos sold," said Eddy Cue, Apple´s vice president of iTunes.
MTV: LAGUNA BEACH - the first-ever reality drama exploring the lives of beautiful teenagers who lead glamorous lives. GAUNTLET 2 - the tropical island of Tobago is the setting for the latest showdown between REAL WORLD and ROAD RULES alumni.
