Wednesday, January 25, 2006

Casting Call Announced For THE WORLD SERIES OF POP CULTURE

VH1 and ENTERTAINMENT WEEKLY Join Forces and Put America´s Pop Culture Knowledge to the Test With New Original Series THE WORLD SERIES OF POP CULTURE

Nationwide Search for Experts in Pop Culture Trivia From the Executive Producer of WHO WANTS TO BE A MILLIONAIRE Premieres Summer 2006

Interactive Show Components Include Online Game Play, Show Highlights, and a Chance to Qualify Online

Question Number 1: On their self-titled sitcom, Laverne DeFazio and Shirley Feeney work as bottle-cappers at what Milwaukee brewery?

Question Number 2: On the series TWIN PEAKS, what is Agent Dale Cooper´s favorite dessert?

Think you know the answers? Read on and find out.

VH1 and ENTERTAINMENT WEEKLY challenge America to answer those questions and so many more when they test the country´s pop culture savvy with the new original series THE WORLD SERIES OF POP CULTURE. From the executive producer of WHO WANTS TO BE A MILLIONAIRE, THE WORLD SERIES OF POP CULTURE is the ultimate pop culture competition designed for teams to display their astounding range of knowledge about everything music, television and film. Hosted by NY1 News anchor Pat Kiernan, THE WORLD SERIES OF POP CULTURE is scheduled to premiere on VH1 in the summer of 2006.

The search for the country´s best pop culture gurus begins in March with regional qualifying competitions in five cities:

* Los Angeles - March 4th & 5th
* Chicago - March 11th & 12th
* Dallas - March 18th & 19th
* Atlanta - March 25th & 26th
* New York - April 1st & 2nd

Thousands will audition but only 15 teams of three players each will be chosen to compete for THE WORLD SERIES OF POP CULTURE championship. The 16th and final team will be cast online at http://www.vh1.com/, where budding contestants can attempt to qualify by taking VH1´s very own "Pop Culture IQ Test." Three of the top scorers from the online test will join forces and become the final "wildcard" team in the tournament. Visit http://www.vh1.com/shows/casting_call/ for more details.

VSPOT, VH1´s broadband network will also be the source of supplemental exclusive show content, game highlights and much more including online game play.

All 16 teams will face off in New York City and compete in the biggest team trivia challenge ever. Here´s how the game is played: once the first category is revealed, the teams will have 30 seconds to deliberate before sending a teammate to the microphone to play for that entire category. The chosen players will each get one question per round, and each category will contain ten rounds of questions of increasing difficulty. Categories will run the gamut, being as broad as "Family TV" or as specific as "1980´s Teen Comedy Films."

Within a round, a player is eliminated if he or she answers the question incorrectly and his opponent answers his correctly. The first team to beat its opponents in three categories, and eliminate all their players, will win and move on to the next round. In the very end, one team will be crowned the champions of THE WORLD SERIES OF POP CULTURE and receive $100,000 in cash and prizes.

"This is truly a search for the best pop-culture heads in America," said Michael Hirschorn, Executive Vice President, Original Programming and Production, VH1. "What´s really exciting about THE WORLD SERIES OF POP CULTURE is that it´s tailor made for the emerging multiplatform universe. Viewers can do more than just watch. They can participate, and possibly even win."

"ENTERTAINMENT WEEKLY´s Pop Culture Quizzes have long been a favorite with our readers," said Fred Nelson, the magazine´s VP of Editorial Development. "We are delighted to partner with VH1 and Embassy Row to engage America´s passion for entertainment in a dynamic new format."

Viewers can log onto www.vh1.com/ to find out how to audition and learn more about THE WORLD SERIES OF POP CULTURE.

Answers to WORLD SERIES OF POP CULTURE Sample Questions:
Number 1 - Shotz Brewery
Number 2 - Cherry Pie