Bravo has entered into the mobile phone market with the launch of Bravo To Go, which will include two online mobile storefronts for the acclaimed original series PROJECT RUNWAY and QUEER EYE. Teaming up with iLoop Mobile, Inc., mobile phone users will be able to purchase wallpaper as well as ringtones featuring the shows´ theme songs when the storefronts launch on BravoTV.com today, Monday, January 30. The announcement was made today by Lauren Zalaznick, President, Bravo.
"Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer," said Zalaznick. "We´re launching our mobile store with the most in demand Bravo brands, PROJECT RUNWAY and QUEER EYE."
A selection of PROJECT RUNWAY and QUEER EYE mobile phone ringtones can be purchased at http://www.BravoTV.com for $1.99 per Bravo To Go download. Take Heidi Klum on the go and choose between the PROJECT RUNWAY theme song and the supermodel´s famous words, "Are You In Or Out," or make their ringtones fabulous with the QUEER EYE theme song, "All Things Just Keep Getting Better," by Widelife with Simone Denny.
Mobile phone users can also give their cell phones a makeover with a selection of PROJECT RUNWAY and QUEER EYE wallpaper for $1.99. Whether it´s Heidi Klum´s smile or a Fab Five group shot, it´s guaranteed high-phone-fashion and style for the consumer.
The mobile storefronts will be live on BravoTV.com and powered by iLoop Mobile, Inc., a mobile application software company that allows content owners to create, connect, and control text-based SMS mobile marketing campaigns and web and WAP mobile storefronts.
"We are proud to be selected as the mobile provider for PROJECT RUNWAY and QUEER EYE," said Steve Koskie, iLoop Mobile CEO, "Bravo has been able to leverage our mobile technology platform to connect their brands to the consumer in a fun and interactive way."
