Yahoo! and mtvU Announce New Reality TV Series
Yahoo! and mtvU, MTV´s 24hour college network, have teamed up to present the new reality series, IMU: I MISS YOU. Premiering on mtvU and http://promotions.yahoo.com/imu this month, IMU follows three college couples as they work to make their long distance relationships last. For one month, mtvU will document each couple as they stay in touch and communicate using only Yahoo! communication devices including Yahoo! Mail, Yahoo! Mobile, Yahoo! Messenger with Voice, the new Yahoo! 360° community service with blogging and photo sharing tools and more. Witnessing every interaction, communication and conversation, viewers can see everything the couples write, send and say to each other, and then vote on their favorite couple by visiting www.mtvU.com or http://promotions.yahoo.com/imu. The wining couple will receive a two week trip to Europe. IMU is currently airing through the end of September.
mtvU and Yahoo! are also teaming up to present the IMU REUNITED GETAWAY CONTEST where viewers too can find some rest and relaxation. Fans are invited to enter by visiting www.mtvU.com or http://promotions.yahoo.com/imu where they can win a two week trip to Europe for themselves and a friend.
"College students will always face the challenges of long distance relationships," said Stephen Friedman, GM of mtvU. "Relying solely on the latest technology from Yahoo!, we´re testing to see if couples can survive -- even thrive -- without the old school forms of connecting. IMU is a great example of mtvU teaming up with a partner to harness their technology to enhance compelling programming which viscerally connects with the college audience."
"Yahoo! is excited to work with mtvU to create IMU and show how college students today use the Internet and mobile communications as tools in their long distance relationships," said Sandra Micek, director of marketing, Yahoo! Mobile. "It´s interesting to watch these college students multi-task and use so many of Yahoo!´s services from e-mail to instant messenger to photos on both the computer and their phone to keep their relationships strong."
The three IMU couples are:
* Jonathan from Keller, TX who is attending Baylor University in Waco, TX and Christine from Colleyville, TX who is attending Wake Forest University in Winston-Salem, NC
* Jackson from Westerville, OH who is attending Tiffin University in Tiffin, OH and Marianna from Westerville, OH who is attending Kent State University in Kent, OH.
* Bernard from Monrovia, CA who is attending Pasadena City College while living at home and Stephanie from San Marino, CA who is attending University of Colorado Boulder in Boulder, CO
