The two-hour, fifth cycle premiere of AMERICA´S NEXT TOP MODEL lifted UPN to second place on Wednesday from 8-10PM among adults 18-34 (3.0/9), women 18-34 (4.7/13), women 18-49 (3.5/8), behind only ABC. UPN beat FOX and the WB from 8-10pm in adults 18-49 (2.3/6).
Wednesday´s two-hour TOP MODEL scored its best premiere ever in adults 18-34 (3.0/9), women 18-34 (4.7/13), women 18-49 (3.5/8), and matches its best premiere ratings ever in adults 18-49 (2.3/6).
The TOP MODEL premiere gave UPN its best Wednesday night (8-10pm) ever among women 18-34 (4.7/13).
The first hour of TOP MODEL beat the debut of MARTHA STEWART on NBC head-to-head (8-9pm) in adults 18-34 (2.7/9 v. 2.0/7) and women 18-34 (4.3/12 v. 2.8/8).
The TOP MODEL premiere also scored double digit increases vs. premiere night a year ago in all key demos, including +52% in viewers (4.8mil), +67% in adults 18-34, +64% in adults 18-49, +68% in women 18-34 and +75% women 18-49.
