Tuesday, September 20, 2005

Mr. T To Star In New Reality Series I PITY THE FOOL

TV Land announced a deal with Lions Gate Television to produce a reality TV pilot starring the one and only Mr. T, entitled I PITY THE FOOL (working title). The pilot is expected to begin production in October and features Mr. T in the unlikely role of social scientist as he dishes out advice in classic "T" style to fans in need.

I PITY THE FOOL blends the conventions of a makeover show with fish-out-of-water conflict, resulting in a humorous twist on the format. Starring Mr. T in the role of motivational guru, the program focuses on specific concepts associated with personal or professional success, such as teamwork or determination. Those themes will be illustrated by hilarious anecdotes from Mr. T´s own life, followed by real world situations in which he becomes the catalyst for change.

"We are very excited to work with Mr. T and Lions Gate on I PITY THE FOOL," states Sal Maniaci, Vice President of Development and Production, TV Land and Nick at Nite. "By putting Mr. T in an unfamiliar environment, viewers will have the experience of seeing him back up his famous words and attitude with concrete actions. Exposing our viewers to celebrated personalities that they love in formats that are new and unique is exactly the kind of original programming that TV Land is creating."

"We believe Mr. T´s larger-than-life personality, disarming style and unique perspective on life will be a breath of fresh air in reality television," said Kevin Beggs, president, programming and production, Lions Gate Television. "TV Land has shared our enthusiasm about this project from the beginning and we´re delighted to be in business with the network."