Tuesday, February 28, 2006

KING OF CARS To Premiere April 4 - Used Car Reality Show

Hop into the driver´s seat...have we got a deal for you! A&E Network´s new real-life series, KING OF CARS, premieres Tuesday, April 4 with back to back half hour episodes beginning at 10:00pm EST/PST.

KING OF CARS follows the personal and professional life of 30-year old Chop, aka "The King of Cars," a hip-hopping car dynasty magnate, whose wacky infomercials have made him a cult sensation in his hometown of Las Vegas, Nevada.

Part Boiler Room, part "The Office," KING OF CARS offers a real life peek into the wheeling and dealing that goes on behind the scenes at Chop´s shop, Towbin Dodge, the number one single point used car dealership in the nation. In addition to managing his hugely successful auto empire, Chop also juggles several other real-life roles as father, rap impresario, Vegas player and TV infomercial star and producer.

The series follows Chop´s loyal sales team as they furiously struggle to seal their deals, giving viewers a rare glimpse into the secret techniques of car salesmen. The series also showcases the production of THE CHOP SHOW, a madcap, weekly improvised infomercial that has become a Vegas cult phenomenon, responsible for a whopping 80 percent of the dealership´s sales. Part commercial, part variety show, these one-of-a-kind infomercials feature hilarious shenanigans with the actual salesmen sporting outlandish costumes and portraying characters with unique names like Chilly Willy and the Blue Genie, with Chop at the helm, delivering his special brand of high voltage hosting. For more information about Chop visit his website at www.chopcars.com.