Tuesday, May 17, 2005

NBC Announces Fall Schedule With THE APPRENTICE MARTHA STEWART On The Card

NBC has announced their fall lineup which will included the new unscripted series, THE APPRENTICE MARTHA STEWART.

THE APPRENTICE MARTHA STEWART, which is scheduled to be shown on Wednesdays nights (8-9 p.m. ET), will retain the general format of the original alternative series, including weekly eliminations; however, the style and feel of this new show will be tailored to Martha Stewart´s personality and brand identity.

The tasks will be centered around Stewart´s areas of expertise - media, home renovation, entertaining, design, merchandising, technology and style. Stewart will bring her own sensibilities and creativity to the elimination process which will feature two of her most trusted colleagues who help her make the decision each week.

Mark Burnett is creator and executive producer of THE APPRENTICE MARTHA STEWART. Donald J. Trump and Jay Bienstock are also executive producers.