In a very unusual marketing twist, ABC is premiering a new reality show, VACATION SWAP, with very little promotion and fanfare.
There have been no press releases indicating what the show is about and very little, if none, on-air promos by ABC.
The show, VACATION SWAP, is replacing the series WIFE SWAP in it´s time slot this evening.
The ABC.com website is indicating that VACATION SWAP is premiering tonight and their description of the show is as follows:
Could your family survive a two-week vacation with a completely different family you´ve never met?
See what happens when a millionaire family accustomed to a luxurious lifestyle, complete with a butler and chef, goes on holiday with a blue-collar family whose idea of a vacation is roughing it in a trailer park!
For this special broadcast, two families who have never met both agree to take vacations together. In the first week, one family goes on vacation with the other at a location and in a style that´s completely foreign to them, while in the second week, the other family vacations the way the first traditionally does. It´ll be a vacation package neither will ever forget.
Chelle Hawn, 44, and her four sons, Mark (21), Brian (20), Joe (17) and Ben (13), live in the lap of luxury in their mansion in Georgia. Used to getting whatever they desire at home, family vacations tend to be over the top. Wherever they go, the Hawns travel in full style because money is no object. Their traditional vacation includes skiing in ritzy Aspen, Colorado, where they rent a house for 10K a night -- including a private chef and butler. But once there, the Hawns spend so much time doing their own things that their vacations aren´t the bonding experience they should be.
On the other side of the country, Jackie Orlando, 50, also nicknamed "Big Mama," her 51-year-old husband, Joe, and their three children, Joe (20), Stephanie (20) and Matthew (14), are a close knit family from southern California. This down-to-earth family is so animated that neighbors call the clan "the loud Orlandos." Their traditional vacation includes fitting the family of five into their tiny trailer and traveling to a low-budget RV park outside a dairy farm in Southern California. But the Orlandos go camping every single vacation, and wonder if they shouldn´t broaden their horizons.
By the end of the two-week vacation swap, will the families have learned that, as far as family vacations go, hell is other people? Or will they this year bring home something more valuable from vacation than just a souvenir?
