In an article that was published in the DETROIT NEWS, millions of dollars are being spent by the automotive industry for product placement in reality TV shows.
According to the DETROIT NEWS, General Motors reportedly spends more than 12.5 million dollars a season for product placement on the reality TV series SURVIVOR.
Toyota reportedly has spent sixteen million dollars to be the sole automotive sponsor of the reality boxing show, THE CONTENDER.
And Ford has also spent millions with their placement in shows such as AMERICAN IDOL.
